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Coming up roses for 10th birthday of Flowerhouse in Stockton
12:00am Saturday 14th September 2013 in News
A FLORIST’s which has refused to wilt during the recession is celebrating its 10th anniversary.
Mother and son, Tina and Russell Sawdon, have grown their business in Hartburn, Stockton, by adapting to the credit crunch and attracting new customers through social media.
The firm has actively sought out new business through BNI networking meetings which has led to the company becoming the preferred supplier to Crake and Mallon funeral directors as well as securing contracts with Cooper Teesside and Judges Hotel, near Yarm.
As well as making floral tributes for funerals, staff are also busy with between 50 and 100 weddings each year and have the capacity to cater for five ceremonies over a weekend.
The business has had to adapt to the turbulent times, a decision to close the Acklam branch in Middlesbrough and move all staff to the Hartburn shop was a positive step, Mrs Edge believed.
“With the recession and being on a main road in Acklam, people did not cherish the shop as much as they do here, where they really support the local area.”
To attract more customers and keep existing clients, staff are turning to social media to promote their work with testimonials and 500 ‘likes’ on its Facebook page along with plans to show work on the internet picture sharing website, Instagram.
“When Russell started he wanted to use quality suppliers to offer the best customer service at an affordable price,” said Gill Edge, manager of Flowerhouse, which employs seven trained florists, a customer advisor and four drivers.
“Part of our work ethic is wanting to help people whether they have £10 or £50 to spend.”
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