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National poster campaign bids to boost North-East tourism
6:00am Friday 23rd August 2013 in News
A NATIONAL campaign to boost tourism in the North-East is being backed by six attractions highlighting the treasures on offer in the region.
Visit County Durham has launched its History and Heritage scheme which targets visitors from the across the country.
The North-East tourism hot-spots feature on posters displayed on train stations round Britain and on the London underground.
The campaign focuses on how Durham’s rich past is brought to life by the award-winning attractions and that the county is a destination packed with new experiences.
Melanie Sensicle, Visit County Durham’s chief executive, said: "For those that enjoy history and heritage, Durham has always been a fantastic destination to enjoy a great holiday.
“By showcasing our heritage we hope it will persuade even more people that Durham is a perfect place to visit and discover our extraordinary social, industrial, sporting and spiritual heritage.”
The Visit County Durham campaign began in April and it ends in September.
The Government has allocated £450,000 via the regional growth fund with a further £210,000 provided by Durham tourism operators and partners.
Richard Evans, director of Beamish Museum said: “The whole area has such a rich heritage, and some truly spectacular attractions.
“To see what Durham has to offer being drawn to the attention of a national audience is really fantastic.”
Sarah Towers, marketing communications officer at Locomotion, said: “Durham has so much for visitors to enjoy from railway heritage, to Victorian character, castles, arts and architecture.
“We hope that many more people will be able to enjoy the fantastic range of experiences on offer.”
Rachael Fletcher, Bowes Museum’s marketing officer, has backed the campaign. She said: “There are so many wonderful places to visit throughout the county.
“A major campaign such as this can only help in highlighting the delights of the region’s heritage and history to potential visitors.”
A couple admire Durham Cathedral
Ruth Robson, head of marketing and events at Durham Cathedral, said: “We are experiencing more visitors than usual this summer and no doubt the campaign has played a part.
“The Cathedral has been delighted to be part of a national campaign showcasing all that Durham has to offer to visitors.
“This summer is particularly special as the Lindisfarne Gospels are on display on the Durham World Heritage Site.”
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