MOST people believe that cycling and walking can help tackle air pollution problems across Britain, according to a new study.

Research by retailer Halfords also revealed growing support for electric and hybrid vehicles to improve the nation's air quality.

A survey of 2,000 adults found that more than a third believed cycling would be more popular if more encouragement, or cash incentives, was given.

Almost two thirds said air pollution would be reduced if more people cycled and walked.

Andy Whitehall, of Halfords, said: "Increasingly we're seeing a much stronger awareness among customers about the environmental benefits of cycling. This is especially clear through the growth we've seen in electric bikes.

"More and more people are discovering electric bikes and these really are proving to be a game-changer by providing a real opportunity to persuade non-cyclists - motorists and commuters, as well as those returning to the saddle - to switch to pedal power."

The study was released ahead of National Bike Week, which starts on Saturday.