A FLEECE-lined, waterproof Museum coat, made in Italy, and filled with cosy duck down and is the perfect cover-up for chilly northern winters.

They come in a range of colours, but the one that menswear boutique owner Jerry Edwards has been coveting this season is red with a fur-lined hood. “It keeps you warm and dry, while being stylish,” he says.

Jerry and wife Clare opened Trinity Menswear in the busy market town of Richmond last year. Wanting to get away from a daily commute on increasingly busy roads, they moved up from Cambridgeshire to North Yorkshire and bought an old house in Skeeby.

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“We left family behind down there, but our daughter and her family live nearby,” says Clare.

“Coming from an historic city with its own river, we felt quite at home here from the moment of our first visit. We were drawn instantly to the imposing castle and the fairytale cobbled streets that wind their way down to the river Swale.”

The couple decided to combine their business and retail experience – Clare’s managing independent department stores such as Eaden Lilleys of Cambridge and Townrow, plus national stores such as Jaeger; Jerry’s as director of a successful engineering business – and opened Trinity Menswear on King Street.

Clare has always worked with high-end fashion, and Jerry caught the fashion bug. “Both of us like quality fabrics – not necessarily uber-expensive, high-fashion labels, but well-made fashion items. These are the qualities we look for when we are buying for Trinity,” says Jerry.

The store stocks Jerry’s favourite Museum coats, as well as Remus Uomo, Guide London, Scotch & Soda, Replay jeans and Pringle, with accessories from the British Bag company and Sophos. “Guide shirts, Replay jeans and jackets and waistcoats from Remus Uomo and Guide have been really popular this season,” says Jerry.

The couple pride themselves on offering on-trend, smart and casual wear for stylish men who want something a little bit different to the high street offerings. “We buy in small quantities to provide our customer with a bit of exclusivity,” says Clare. “No one likes to walk into a room and see their outfit on someone else, even men.”

“Men are thinking about fashion more and there are a lot more magazines which encourage men of all ages to think about style,” adds Jerry. “Partners are an influence, too; we have lots of women popping in with a view to upgrading their man’s wardrobe. Then there are TV programmes like Peaky Blinders, which have led to more men wearing tweed jackets, waistcoats and trousers.”

For spring, trends will include Hawaiian print shirts, pastel colours, with white on white for high summer, says the couple. Jeans will be moving away from skinny to looser fit, while shorts will be shorter. “Not all the trends will make it to Richmond,” says Jerry. “We have to cater for our customers. Some of the not-so daring, but still stylish, fashion designers have blurred the lines between formal and casual wear and that’s what we like – the smart casual look at affordable prices.”

Clare and Jerry say they have been welcomed into Richmond with open arms, not least by the other businesses in King Street and are looking forward to an influx of customers in 2018 when the Tour de Yorkshire pedals into town in May.

“We chose the town because we love the area, but also because we thought it lacked a menswear shop like ours,” says Jerry. “We will continue to evolve and source new brands to introduce to Richmond and beyond in the coming year.”