Damien Hirst has been creating art for charity's sake with a new version of his wallet-busting artwork For The Love Of God.
He has produced a new image of the diamond-encrusted skull with a Comic Relief red nose which will be displayed at Tate Modern.
Visitors to the gallery will see one of 50 limited edition prints from today until Sunday, while collectors can snap them up for £2,500 each.
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Hirst - whose original skull artwork is said to have cost around £14 million to make - said: "Sometimes art is taken too seriously so it's good to be able to laugh at myself; if you don't laugh you will cry and it's good to bring humour into fundraising.
"I hope this sparkly red nose will raise a smile and lots of money."
All the proceeds from each sale will go towards the fundraising efforts of Red Nose Day, which takes place on March 15. Money will be spent on Comic Relief projects in Africa and the UK.
Hirst designed the trophies for the Brit Awards earlier this week.