12:00pm Saturday 3rd July 2010
A THING of beauty is a joy forever, and men always wish they would last forever when they lash out a small fortune on beauty products for their loved ones.
But love it or loathe it, the global beauty industry is part and parcel of everyday life for both sexes in nearly every country in the world, while names such as Estee Lauder and L’Oreal are global big hitters.
This history of the industry shows how going downmarket has increased its size, financial muscle and availability.
Promoting beauty is big business with a big impact and in our image-obsessed society, it looks set to get even bigger. Even men are joining in now and buying their own skin products.
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