ORGANISERS of the Tour de Yorkshire have agreed a partnership between themselves and the Santos Tour Down Under (TDU) to see both events promoted globally.

The announcement came on the eve of the 2016 Tour de Yorkshire opening stage.

Welcome to Yorkshire’s Chief Executive, Sir Gary Verity and Minister for Tourism, Leon Bignell said the signing of a Memorandum of Understanding between the two events would see the partnership "open up the conversation to a new audience and further collaboration".

Sir Gary said: "The Tour de Yorkshire is just two years young and very successful, attracting huge crowds and benefits to the region, but we also are keen to learn from others and share our knowledge.

"Working in collaboration with the Santos Tour Down Under will provide us both with a global platform to promote our events." 

In 2015, according to the organisers, the first edition of the Tour de Yorkshire attracted more than 1.5m spectators and brought a £50m boost to the regional economy.

The 2016 Tour will be held from Friday until May 1. 

Minister for Tourism in Australia Leon Bignall said: "This is a fantastic opportunity for the TDU to work on a global scale telling our story to the Tour of Yorkshire audience and vice versa.

"The 2016 Santos Tour Down Under injected a record $49.6m into the state’s visitor economy and created 613 full-time equivalent jobs as well as attracting a record number of spectators with 795,000 lining the streets.

"Today’s announcement is about further increasing awareness of both events, sharing knowledge and increasing our marketing on a global scale." 

One of the first key initiatives of the partnership will be the presence of the Santos Tour Down Under in the Tour de Yorkshire publicity caravan this year.

The TDU will travel in an ‘Oppy the Kangaroo’ inspired branded vehicle giving out yellow Australian ‘road signs’ to promote awareness of the 2017 event.