Jamie and Jimmy's Friday Night Feast (C4, 8pm)

THE always amusing series continues with culinary duo Jamie Oliver and Jimmy Doherty tutoring TV and radio broadcaster Fearne Cotton in cooking fish tacos.

The show has become famous for welcoming a celebrity to Southend Pier each week and getting them to cook a dish of their choice. Cotton was spotted at the seaside resort braving the wind and rain last year to rustle up something tasty for the lucky punters in Jamie and Jimmy’s artfully distressed caff.

Jamie has admitted he's attracted to women who don't mind getting food smeared on their face and says: ''Fearne Cotton's delicious and she's a hearty bird. She's gorgeous and glamorous, my missus loves her. She likes a laugh and she's bright. She was a proper giggle. I love girls who get bread and dip it in stuff and they don't mind a dribble coming down.''

Fortunately, I can't think of any innuendo intended by this remark.

Jamie was also keen for actresses Goldie Hawn and Anna Friel to star in this series, which has also seen Orlando Bloom drop in to attempt a classic Moroccan tagine and ex-Doctor Who David Tennant adding squid ink to a risotto which looked absolutely disgusting but, apparently, tasted wonderful.

“Anna Friel did this film where she was beaten up with cuts all over. I like gnarly girls that don’t mind getting amongst it. And Goldie was everything I wanted and more. We’ve had three great rustic girls this year. They ticked all the boxes,” Jamie told one of the tabloids.

For for future celebs he’d like on the show, he adds: "Beyonce and Jay Z are massive foodies, so I need to pass on a message. Adele would be dreamy. She’s always been a secret crush of mine. She’s amazing.”

Meanwhile Jimmy admitted that meeting Goldie Hawn fulfilled a lifelong ambition — because, as a young man, he fancied her and even became a part-time soldier because of her.

I loved Private Benjamin and that’s one of the reasons I joined the TA. I thought they were all going to be like her,” he jokes.

In her younger days, Cotton wouldn't have been keen to tackle anything beyond tuna pasta with crumbled crisps on top. Strangely, Jamie and Jimmy baulked at the idea, even though they reckoned half of the TV audience would have fancy trying it out.

Instead, Jamie makes an epic Deep South classic – surf 'n' turf gumbo, while Jimmy builds a simple DIY coffee bean roaster from an old barbecue. Plus, the hosts resume their fight for food that is currently wasted or ignored, hoping to reverse the fortunes of the great British herring and get it back on the nation's plates.

And the tacos would go down a treat a lot faster with the pair's invited guests if Cotton didn't keep muttering "in a minute" when asked to start making meals rather than polishing off the demo dish

Mr Selfridge (ITV, 9pm)

AFTER the huge success of the Selfridge Trust, Harry whisks a large group of journalists abroad to Biarritz for a typically decadent roaring 1920s affair, which soon manages to get a little out of hand. Nevertheless, the retail magnate uses the occasion to announce that the Selfridge group has purchased a raft of new department stores across Britain. Meanwhile in London, the staff are preparing for a special visit by celebrated writer AA Milne, and Grove determines to continue with life as normal, until he gets a blast from the past. Drama, starring Jeremy Piven and Tom Goodman-Hill.

Music Moguls: Masters of Pop (BBC4, 10pm)

LEADING publicist Alan Edwards narrates the final episode of the series, which looks at the PR plots that have helped shape some of the world's greatest artists. With the aid or rare archive footage, he explains how he and fellow exponents, such as Barbara Charone and Andy Saunders, cultivate new bands, manage crises and attempt to maintain the reputation of their long-standing clients. Artists featured include Debbie Harry, Ozzy Osbourne, the Sex Pistols, Uriah Heap, Brett Anderson and Hugh Cornwell.

Viv Hardwick