Asda get tough with drivers who flout 'baby bays'
SUPERMARKET giant Asda will become the first retailer to fine drivers for the misuse of disabled and parent and child parking bays in its car parks.
All profits generated from the £60 fines, which will come into force on Monday, will go to baby charity Tommy's and Motability, the national disability charity providing the leading car scheme for disabled people.
The move follows a successful trial last year, which lasted three months and operated in six stores in Liverpool.
As a result of the scheme the number of free parking spaces increased by over 60 per cent for disabled drivers and parents with young children.
When surveyed, four out of five ASDA customers said they believed rolling out the scheme nationwide was the right thing to do.
Paul Hedley, ASDA's customer service manager, said: "At Asda we have decided to take a stand to keep specialised parking spaces available to those customers that need them. Most customers using these bays without good reason don't realise their actions impact on people that rely on them to do their weekly shop."
9:41pm Friday 11th January 2008
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