Stuck on the new Impreza
2:09pm Tuesday 27th November 2007
SUBARU are hoping customers will be stuck on the new Impreza.
And in a bid to drive home the message, the company has embarked on novel advertising campaign which will see a car transporter travelling the country with three Imprezas on the top deck and three upside down on the bottom deck.
The aim is to highlight the car's symmetrical all-wheel drive and has led to the company nicknaming the car Subaglue.
The transporters visited SG Petch in Richmond, North Yorkshire.
Sales manager Keith Brown said: "The new Impreza is a unique car and seeing three stuck upside down on a transporter aptly demonstrates its ability to stick to the road.
"This was a novel way to promote the Impreza and it caused quite a stir while in Richmond and turned heads on its journey to Darlington."
First deliveries of the new Impreza are taking place now with prices starting from £12,495 on the road for the 1.5R.
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