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‘We can always find a way to meet customers’ needs’

KEEPING soldiers away from a farmer's pheasants and providing a system for a man with no electricity are some of the unusual problems faced by a family- run burglar alarm company celebrating its 25th anniversary.

Terry Petch set up Safeguard Security Systems, in Stockton, after being made redundant from a steel fabrication firm, during recession that hit the North-East in the early Eighties.

Today, the company run by Mr Petch, 58, his wife, Heather, 57, and son, Andrew, 34, has more than 5,000 customers.

It is a major achievement for a company that relies on word of mouth recommendation, and only advertises in the Yellow Pages.

Major companies which have used the company's services include Nissan, for which Mr Petch had to find a way to protect entire compounds of new cars shipped in to the North-East by the Japanese manufacturer, before it established manufacturing operations in Washington, Wearside.

In the days before press-button alarm fobs which would identify individual cars, the keys had to be left in the car with the doors unlocked, which made them a target for criminals.

The biggest undertaking the company ever faced was installing alarms and CCTV in to what was then the Enron power station, at Seal Sands.

It was at a time when terrorism was a growing threat and the authorities were concerned the gaspowered plant was a potential target.

The firm, which tailors its services to suit clients, has also carried out some quirkier jobs.

Mr Petch said: "One customer wanted to alarm a forest to stop local soldiers, on manoeuvres, who were sleeping rough, eating his pheasants.

"We found a way to do it. In the end, though, the customer decided against alarming it."

Another potential customer approached the company six years ago to protect a compound that did not have electricity.

Mr Petch said: "He had a generator, but it was never switched on. We managed to create a system where a mobile phone could trigger a generator which turned on battery-powered, wireless sensors to set off the alarm and alert the guy. We can always find a solution."

Mr Petch believed he was able to build up the company because he had seen a gap in the market.

He said: "I thought there was a niche. We were moving into an age where video recorders were coming in and people were getting more than one TV, so there were more things to steal. It was lifting the burglary rate."

Mr Petch signed up for the then Government's enterprise allowance scheme, which paid newly self-employed people a base wage while they got their businesses up and running.

The company began as a specialist intruder alarm designer, manufacturer, installer and maintainer, at a time when such deterrents were largely unheard of in the average home.

The company started picking up initial contracts through friends and family, with Mr Petch's desire to design systems ensuring that the early versions were Safeguard's own creations.

The intruder alarm market is now saturated, although the company still maintains and upgrades systems for its 5,000 customers.

Safeguard is called upon much more now to install access control, CCTV and fire alarms.

12:30pm Wednesday 19th March 2008

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