A CYCLE parts supplier has revealed an exclusive deal with WD-40 Company.
ZyroFisher, based in Darlington, says the US brand’s WD-40 BIKE products will sit in its Fisher portfolio alongside their GT85 product range.
Ian Calvesbert, commercial director at ZyroFisher, said: “We are delighted WD-40 have chosen ZyroFisher as their distribution partner.
“WD-40 and GT-85 deliver high-performance cleaning, lubrication and protection products that are dedicated to the specialist bicycle retail network.
“We are looking forward to working with them to grow the brand in our territory.”
Preston Ley, WD-40 Company commercial director for northern Europe, added: “Our new partnership will help us grow the brands and achieve our full potential.”
ZyroFisher, based on Darlington’s Faverdale industrial estate, was originally founded as Zyro in 1995 by husband and wife Simon and Julie Ellison.
Now racking up annual sales of more than £75m, the business supplies retailers such as Wiggle, Halfords and Evans, as well as thousands of independent traders.
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