A PIONEERING North-East technology firm behind a rear vision motorcycle helmet is battling larger international rivals again with another global first.
Reevu, in Meadowfield, near Durham City, is developing a gaming headset.
Bosses say the product, which could enter production next year, will give it a foothold in a multi-billion market.
The company, founded in 1999, makes biking helmets complete with technology so riders can see the road behind in their peripheral vision.
However, it is now working on the G-Techead, which it says allows gamers to really feel part of the experience, through enhanced sounds, displays and vibrations.
Graham Steele, Reevu director, told The Northern Echo the helmet would transform the industry.
He said: “This invention will revolutionize head-up displays.
“We feel there are products out there at the moment that have problems, but our technology uses reflection and is unique to others on the market.
“It is built for racing games, but it will also serve things like Call of Duty and World of Warcraft.
“We are competing on a world stage against some technological giants, but we know our technology is good.
“We have something that is really specialist and this is the way to go for us.”
Mr Steele confirmed the company, which employs five workers, is in talks with companies over the helmet and is developing a prototype, with production earmarked to start next year.
The Northern Echo last year reported how Reevu was pushing for global success after seeing demand increase across Europe, Asia, the US and Canada.
It received supported from the North East Business Support Fund, which helped the firm produce graphic designs and highlight its products.
At the time, Mark Steele, its production director, said: “The North-East has great links and some of the best innovations in the world, and we want to follow in those footsteps.
“We are now a step closer to reaching our goal of being a globally recognised brand.”
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