ALMOST 100 women attended the launch of Go Digital Newcastle’s wwWomen at the Great North Museum: Hancock.

The government-funded project has launched to help women in Newcastle to access business support and networking.

The Women’s Business Council reported last year that if there was equality in the UK’s labour market the economy could potentially gain 10 per cent of GDP by 2030. An extra one million entrepreneurs would be created if women started businesses at the same rate as men.

wwWomen will offer a free series of events, masterclasses and workshops aimed at inspiring those who have a business, or are looking to set up a business, and guide them on the opportunities offered by broadband and digital.

There will be a programme of mentoring led by female businesswomen who use digital media effectively.

A packed room at the museum heard from speakers on how digital can be used to help business and about the programme of workshops and mentoring wwWomen will deliver.

Sarah Hall, of Hall Consulting, spoke on the importance of digital in PR and Marketing. Also speaking were Nicola Little of We Are Sparkle PR, and Charlotte Windebank of FIRST Face to Face.

wwWomen will be available to existing or start-up female-led businesses located anywhere in the city. It will address everything from the potential of broadband for homeworking through to using technology to reach more customers and improve efficiency.

The project will boost the skills of around 60 female entrepreneurs, build a bank of case studies and create a self-sustaining network of high-profile female digital ambassadors and champions who will help inspire, engage and enable more businesswomen.

For more information visit www.godigitalnewcastle.co.uk/wwwomen-0