A COMPANY behind the world’s first rear vision motorcycle helmet is aiming for global success after seeing sales rise.

Reevu, in Meadowfield, near Durham City, says demand has increased across Europe, Asia, the US and Canada.

The firm, founded in 1999, makes helmets complete with technology so riders can see the road behind in their peripheral vision.

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The company has been supported by the North East Business Support Fund, which helped it produce graphic designs and highlight its products.

The fund is administered by North-East enterprise agency NBSL, providing 40 per cent towards a project worth up to £3,500.

Mark Steele, Reevu production director, said: “The NBSL team were fantastic to work with.

“We've been involved with a number of support initiatives in the past, but they helped open a number of doors and got us talking to the right people.

“We are now one big step closer to reaching our goal of being a globally recognised brand.

“The North-East has great links and some of the best innovations in the world and we want to follow those footsteps.”

John King, North East Business Support manager, said Reevu was destined for greater success.

He added: “What might otherwise not be financially viable for a company can be made possible by accessing the fund and the return can be significant.

“Reevu, with its game-changing innovations, have used the support and funding to take the business to global markets.”