It's All Good, in Gateshead, backed by NVM Private Equity

The Northern Echo: Mauro Biagioni, NVM director, left, with Calum Ryder, It's All Good managing director, second right, alongside fellow members of the team Mauro Biagioni, NVM director, left, with Calum Ryder, It's All Good managing director, second right, alongside fellow members of the team

A NORTH-EAST tortilla maker has received a £3.5m cash injection to develop new products and bolster its presence in the £2.7bn UK snacks market.

It's All Good (IAG), which supplies products to Marks and Spencer, is being supported by NVM Private Equity.

Bosses at the Gateshead-based snack company say the investment will allow it to increase production.

The firm, whose Manomasa tortilla chip brand is sold by more than 350 independent retailers, also makes its Pitta Chip range, which is branded by Marks and Spencer.

Calum Ryder, IAG managing director, said: “The company was born out of a desire to create products that are authentic and tasty and use the finest ingredients.

“We want to dominate the quality end of the own label market and build the Manomasa brand.

“The new funding will help us become the go to maker for premium tortillas and other snacks.”

Mauro Biagioni, NVM director, added: “IAG is at the forefront of new product development, and has begun to secure new business with major grocers.

“We are delighted to back an experienced and highly capable management team and are very impressed with what they've achieved so far.”

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