The football pundit acts as a brand ambassador for fitness business Speedflex Europe which will open its first centre in Dubai, in the Ocean View Hotel, Jumeirah Beach.
Launched in 2012 by Sage founder Graham Wylie, Shearer and former Newcastle United physiotherapist Paul Ferris, the company has plans to open in up to 100 locations across Europe over the next three years.
Shearer said: “We are delighted to have secured this new international contract in Dubai as part of our European roll out plans.
"Dubai has emerged as a leading international hub and we feel Speedflex is a perfect fit for the market place and for individuals and companies looking for a high intensity workout with rapid results, that won't impact too heavily into their schedule or leave them with muscle ache.”
The Dubai deal was overseen by Karen Simms and Luke Phelan of Newcastle-based law firm Sintons.