Retail support firm targets growth

A RETAIL support business plans to increase its market share across the UK as it targets £1.2m in sales.

Sinso Retail Support Limited based near Durham City, supplies convenience stores with services such as the provision of experienced merchandising teams to help new retailers get goods on shelves and ready to open.

The company was formed this year by Lee Singers and Bob Soulsby who have achieved about £200,000 in first year sales, with the business plan set to achieve £360,000 in its second year ahead of an anticipated £1.2m after five years. 

The company works with Jobcentre Plus and the East Durham Employability Trust to help young people into work.

Sinso recently recruited seven young people and hopes to take on a further three as it continues to grow its customer base nationwide. 

Mr Soulsby, the operations director, said: “Having worked in the retail sector for many years, I realised that there was no single company which could provide a full range of support services for the smaller independent convenience stores. This presented a major opportunity for a credible, professional company to bring in the required support - offering far more than merchandising support.

“Our research shows that there are around 40,000 independent retailers in the convenience sector and our company which currently supports about 300 retailers a year - plans to increase visibility in this sector and grow market share across the UK. 

“We offer a one stop shop to get new retailers up and running, ensuring they are successful and sustainable by supporting them in all aspects of their business.”

Mr Singers, the sales and marketing director, said: “Our reputation has grown throughout the UK and we have gained some high profile customers.
This is a very exciting time for us as we enter the next phase and build brand awareness through a new fleet of Sinso branded vehicles."

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