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Mondelez, who works with Leeming Bar's R&R Ice Cream, supports athletes
ONE of the world's largest snack companies, who signed a deal with a North Yorkshire ice cream maker to turn its products into frozen treats, is backing Great Britain's Paralympic athletes.
Mondelez International, the firm behind the Cadbury, Bassetts and Philadelphia brands, will work with the The British Paralympic Association (BPA) as a commercial partner until 2017.
Mondelez previously agreed a partnership with R&R Ice Cream, in Leeming Bar, to make ice cream versions of Toblerone, Daim and Oreo.
The Paralympic deal means Mondelez will support British athletes at the Rio 2016 Paralympic Games, which could include Josef Craig MBE.
The swimmer, from Jarrow, South Tyneside, won gold in the 400m freestyle at the London Paralympic Games, which led to the BBC Young Sports Personality of the Year award and further success as a joint winner of last year's Northern Echo Local Heroes Awards.
Mondelez sponsored the London Paralympic Games and supported a number of athletes, including wheelchair rugby star Mandip Sehmi and wheelchair tennis player Jordanne Whiley.
Tim Hollingsworth, BPA chief executive, said: “Our partnership with Mondelez has gone from strength to strength and we are excited to see how the business will bring this to life.
“The Paralympic movement is strong in the UK and to have another major sponsor is fantastic.”
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